![]() ![]() Nearly 90% of TikTok users shared that sound is important to the app’s experience. Music and sound are crucial in creating effective TikToks. your restaurant’s name/city) hashtags for the most exposure. Hashtags are a simple, effective way to increase visibility and engagement on TikTok. Get specific! Would a certain ingredient in your favorite dish surprise your audience? TikTok is a great place to highlight your restaurant’s creativity. Whether replying to a comment with a video, utilizing the Q&A feature, or participating in discussions – boosting your engagement rate with interactive content is essential! Other important elements of a successful TikTok strategy include: ![]() While it can feel overwhelming to keep up with the shifting tides of TikTok trends, songs, and vernacular, it’s also fun! Chances are someone on your team already loves using the app, so make sure to check in with your staff as you plan out a social media strategy. Staying up-to-date with the latest TikTok trends is an essential element of strategic marketing on the app. Scout out what your competitors are posting and analyze what’s been successful for their accounts. Your videos should be similar to those that your potential customers already know. When creating your TikTok account, your goal is to land on your target audiences’ “For You” page – a curated feed of new videos they might be interested in. Next, research the kind of media this target audience gravitates towards. Write out everything you can think of about their demographic: locations, ages, interests, etc. Start by identifying your target audience Now that you know TikTok can influence real-world purchasing decisions, ask yourself: How can I reach new customers with it?ġ. 78% of small businesses on TikTok have earned a positive return from investment in the platform How to create a TikTok strategy for your restaurant 30% of TikTok users have traveled longer distances than they usually do to visit a restaurant they’ve seen on the app More than half of Millennials have visited a restaurant after seeing it on TikTok TikTok users spend an average of 89 minutes a day on the app It can directly benefit your bottom line! ![]() Promoting your restaurant on TikTok has the potential for more than just a virtual sensation. Once seen as a platform for dancing teenagers, the app has now become a global hub for education, exploration, and entertainment, in categories ranging from fashion to food and everything in between. Over the past few years, TikTok has quickly become the social media platform du jour. ![]()
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